THE STRUCTURE OF ADVERTISING INDUSTRY
Advertising is a social and business process responsible for the mass communication of the information. Today, advertising is the faster growing industry that has come to stay so long as the forces of competition are at constant work deciding the destinies of the firms. The size of the industry of advertising can be measured in terms of amount spend on this creative activity of education and entertainment. American business firms spend more that the Indian budget.
Advertising industry is social institution born specially to fulfill the human need to acquire and send the information about the availability of products, services and ideas. It is the industry with a net-work of variety of divergent forces and elements. The structure of this industry gives us picture of the active participants in the widest range of advertising activities. The major components of the advertising industry are: advertisers, media-owners, advertising agencies, consumers and governments.
THE ROLE OF ADVERTISING IN MODERN BUSINESS WORLD
Advertising is an integral part of our social and economic system. Advertising as a powerful technique of sales-promotion has been doing wonders in the domain of distribution because it is quite capable of influencing the course of consumption, affecting the process of production, enlarging the exchange and diversity the distribution. That is why, it is said that advertising is the Archimedean lever that motivates the world of commerce and industry. It has the pride of place in the framework of dynamic marketing. The role of advertising in the modern business world can be analyzed from five distinct angles namely – Manufactures, Middlemen, Sales-force, Consumers and the Society.
ADVERTISING COVERAGE
Advertising coverage stands for the classification of advertising on the basis of differing levels of coverage or its impact on the prospects. Advertising coverage is seen from different angles by different people engaged in this vast vista advertising. The most common ways of classification bases are – Geographic – national, regional and local; Audience – consumers, industrial, trade and professional; Demand- primary and secondary; Action – direct and indirect; Target – product, service and institution; Medium-indoor, outdoor, direct and promotional.
ORIGIN AND GROWTH OF ADVERTISING
Though advertising, in its present form, is the product of the current century, as a business force it is not a news tool. It has the longest history taking us back to the history of mankind and human civilization. Though we fail to answer the question as to the exact age of advertising, it can be said that advertising began the moment the man discovered the art of communication Historical documents and archeological researches have confirmed the existence of advertising in the ancient times. Advertising by ‘word’ of mouth is probably the earliest form of advertising because, oral skills were developed
Advertising is a social and business process responsible for the mass communication of the information. Today, advertising is the faster growing industry that has come to stay so long as the forces of competition are at constant work deciding the destinies of the firms. The size of the industry of advertising can be measured in terms of amount spend on this creative activity of education and entertainment. American business firms spend more that the Indian budget.
Advertising industry is social institution born specially to fulfill the human need to acquire and send the information about the availability of products, services and ideas. It is the industry with a net-work of variety of divergent forces and elements. The structure of this industry gives us picture of the active participants in the widest range of advertising activities. The major components of the advertising industry are: advertisers, media-owners, advertising agencies, consumers and governments.
THE ROLE OF ADVERTISING IN MODERN BUSINESS WORLD
Advertising is an integral part of our social and economic system. Advertising as a powerful technique of sales-promotion has been doing wonders in the domain of distribution because it is quite capable of influencing the course of consumption, affecting the process of production, enlarging the exchange and diversity the distribution. That is why, it is said that advertising is the Archimedean lever that motivates the world of commerce and industry. It has the pride of place in the framework of dynamic marketing. The role of advertising in the modern business world can be analyzed from five distinct angles namely – Manufactures, Middlemen, Sales-force, Consumers and the Society.
ADVERTISING COVERAGE
Advertising coverage stands for the classification of advertising on the basis of differing levels of coverage or its impact on the prospects. Advertising coverage is seen from different angles by different people engaged in this vast vista advertising. The most common ways of classification bases are – Geographic – national, regional and local; Audience – consumers, industrial, trade and professional; Demand- primary and secondary; Action – direct and indirect; Target – product, service and institution; Medium-indoor, outdoor, direct and promotional.
ORIGIN AND GROWTH OF ADVERTISING
Though advertising, in its present form, is the product of the current century, as a business force it is not a news tool. It has the longest history taking us back to the history of mankind and human civilization. Though we fail to answer the question as to the exact age of advertising, it can be said that advertising began the moment the man discovered the art of communication Historical documents and archeological researches have confirmed the existence of advertising in the ancient times. Advertising by ‘word’ of mouth is probably the earliest form of advertising because, oral skills were developed
1 comment:
Nowadays advertisement is the fastest means of connecting to the people. A task of high altitude.If advertisement gets hit means you are successful!
Thanks
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