well before reading and writing did. Advertising was given the commercial status the day he entered into the process of exchange. The colorful history of advertising can be divided into six clear cut periods consisting of centuries of growth and development. These are, Ancient times, 5to8 century, 9to15 century, 16to17 century, 18to19 century, 20 centuries.
ADVETISING PLANNING – ITS SIGNIFICANCE
Advertising planning is managerial responsibility of giving and advertising plan. An advertising plan is a statement about advertising for a particular product or a service or an institution for the future. The plan states the goals and describes in full the details and the nature of advertising programmer of a company. Though it is for the period of one year, may stretch over five years. Advertising plan and planning fall within the corporate plans and planning process because advertising is a specific activity of marketing efforts which is only an integral part of total corporate activities.
IS IT A SCIENCE, ART OR A PROFESSION?
Advertising has evolved, over the years a systematized body of knowledge. It is a science as it has its set principles and the rules and regulations framed out of both experiments and experience,. There are certain principles that one should know if he is to enter the fascination world of advertising. It is a social science and hence not exact like chemistry or mathematics. It deals with the human mind, to be very specific. For instance the volume of sale of a company is the outcome of the interaction of many variables-both dependent and independent. Thus, a manufacturer cannot control his competitor’s decisions, promotional activities, and changes in prices products, channels or the policies – which have far-reaching impact on the volume of sales. Further, the advertiser’s circumstances are never identical Neither he can predict with greater degree of accuracy what his future advertising efforts will produce for him, nor evaluate the efforts of his own very precisely. It is a science as it draws heavily from sociology, psychology and economics.
The above facts make it quite clear that advertising is also an art. Art is the knowledge made efficient by skill. There is considerable factor of creativity in advertising and it is essential to know when and how to use advertising principles for grater effect. One may study the science of advertising but one should go beyond this and develop through practice and experience the art of using it. It is accepted more as an art because the principles and techniques are not static. Advertising is lively exciting industry constantly involved in new developments. Hence, the advertising of today is not of yesterday and tomorrow’s not to-day.
ADVETISING PLANNING – ITS SIGNIFICANCE
Advertising planning is managerial responsibility of giving and advertising plan. An advertising plan is a statement about advertising for a particular product or a service or an institution for the future. The plan states the goals and describes in full the details and the nature of advertising programmer of a company. Though it is for the period of one year, may stretch over five years. Advertising plan and planning fall within the corporate plans and planning process because advertising is a specific activity of marketing efforts which is only an integral part of total corporate activities.
IS IT A SCIENCE, ART OR A PROFESSION?
Advertising has evolved, over the years a systematized body of knowledge. It is a science as it has its set principles and the rules and regulations framed out of both experiments and experience,. There are certain principles that one should know if he is to enter the fascination world of advertising. It is a social science and hence not exact like chemistry or mathematics. It deals with the human mind, to be very specific. For instance the volume of sale of a company is the outcome of the interaction of many variables-both dependent and independent. Thus, a manufacturer cannot control his competitor’s decisions, promotional activities, and changes in prices products, channels or the policies – which have far-reaching impact on the volume of sales. Further, the advertiser’s circumstances are never identical Neither he can predict with greater degree of accuracy what his future advertising efforts will produce for him, nor evaluate the efforts of his own very precisely. It is a science as it draws heavily from sociology, psychology and economics.
The above facts make it quite clear that advertising is also an art. Art is the knowledge made efficient by skill. There is considerable factor of creativity in advertising and it is essential to know when and how to use advertising principles for grater effect. One may study the science of advertising but one should go beyond this and develop through practice and experience the art of using it. It is accepted more as an art because the principles and techniques are not static. Advertising is lively exciting industry constantly involved in new developments. Hence, the advertising of today is not of yesterday and tomorrow’s not to-day.
1 comment:
Advertising has always fascinated with great interest. The reason for this decision was that advertising made most of the programming unbearable.Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information.
-----------------------------
cynthia jacquline
Link Building
Post a Comment